Ford Motor Credit Piloting Ride-Sharing Lease Program
The captive is piloting a new program in Austin, Texas, that will allow a group of three to six people to lease a Ford Vehicle. The program includes a mobile app that allows participants to schedule drive times, make payments and keep up with vehicle maintenance.
DETROIT — Ford Motor Credit Co. will begin piloting a new program in Austin, Texas, that will allow groups of three to six people to lease a Ford vehicle together.
According to company officials, the program is aimed at customers who need the benefits that come with having their own vehicle but might not need one full time. There are no requirements as to who can lease together, as friends, neighbors or family members can take advantage of the program.
“People already are sharing everything — from books to homes,” said David McClelland, senior vice president of marketing and sales for Ford Credit. “We’re seeing the potential for a shift from a single consumer paying for a single vehicle to several people sharing costs and benefits. Ford Credit Link makes Ford Vehicles more readily available to people who may not want or need their own vehicle but have mobility requirements that must be met.”
The pilot program will only be available at three Austin dealerships: Covert Ford, Leif Johnson Ford and Maxwell Ford. Each lease will span 24 months. Members involved in a lease will be able to communicate and make vehicle payments using an accompanying mobile application. That same application will work in tandem with a vehicle plug-in device and allow lease members to check the status of the vehicle, keep up with the vehicle’s maintenance and reserve a drive time.
“Austin is a progressive city with a rich demographic mix. It has effective public transportation, and consumers who use various mobility options but may not need a full vehicle lease to meet their transportation needs,” McClelland said. “This combination makes Austin a good place to test Ford Credit Link.”
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →