FI showroom red and grey logo
MenuMENU
SearchSEARCH

FTC Announces Second Red Flags Deadline Extension

The Federal Trade Commission will delay enforcement of the new Red Flags Rule until August 1, 2009, to give creditors and financial institutions more time to develop and implement written identity theft prevention programs.

by Staff
May 1, 2009
2 min to read


The Federal Trade Commission will delay enforcement of the new Red Flags

Rule until August 1, 2009, to give creditors and financial institutions more

Ad Loading...

time to develop and implement written identity theft prevention programs.

For entities that have a low risk of identity theft, such as businesses that

know their customers personally, the Commission will soon release a template to

help them comply with the law. Today’s announcement does not affect other

federal agencies’ enforcement of the original November 1, 2008 compliance

Ad Loading...

deadline for institutions subject to their oversight.

“Given the ongoing debate about whether Congress wrote this provision too

broadly, delaying enforcement of the Red Flags Rule will allow industries and

associations to share guidance with their members, provide low-risk entities an

opportunity to use the template in developing their programs, and give Congress

Ad Loading...

time to consider the issue further,” FTC Chairman Jon Leibowitz said.

The Fair and Accurate Credit Transactions Act of 2003 (FACTA) directed

financial regulatory agencies, including the FTC, to promulgate rules requiring

“creditors” and “financial institutions” with covered accounts to implement

programs to identify, detect, and respond to patterns, practices, or specific

Ad Loading...

activities that could indicate identity theft.

FACTA’s definition of “creditor” applies to any entity that regularly

extends or renews credit – or arranges for others to do so – and includes all

entities that regularly permit deferred payments for goods or services.

Accepting credit cards as a form of payment does not, by itself, make an entity

Ad Loading...

a creditor.

Some examples of creditors are finance companies; automobile dealers that

provide or arrange financing; mortgage brokers; utility companies;

telecommunications companies; non-profit and government entities that defer

payment for goods or services; and businesses that provide services and bill

Ad Loading...

later, including many lawyers, doctors, and other professionals. “Financial

institutions” include entities that offer accounts that enable consumers to

write checks or make payments to third parties through other means, such as

other negotiable instruments or telephone transfers.

During outreach efforts last year, the FTC staff learned that some

Ad Loading...

industries and

entities within the agency’s jurisdiction were uncertain about their coverage

under the Red Flags Rule. During this time, FTC staff developed and published

materials to help explain what types of entities are covered, and how they

might develop their identity theft prevention programs. Among these materials

Ad Loading...

were an alert on the Rule’s requirements, www.ftc.gov/bcp/edu/pubs/business/alerts/alt050.shtm,

and a Website with more resources, including a compliance template, to help covered entities design and implement

identity theft prevention programs, www.ftc.gov/redflagsrule.

Topics:F&I

More F&I

Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Ad Loading...
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Ad Loading...
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →