FI showroom red and grey logo
MenuMENU
SearchSEARCH

FTC Announces Second Red Flags Deadline Extension

The Federal Trade Commission will delay enforcement of the new Red Flags Rule until August 1, 2009, to give creditors and financial institutions more time to develop and implement written identity theft prevention programs.

by Staff
May 1, 2009
2 min to read


The Federal Trade Commission will delay enforcement of the new Red Flags

Rule until August 1, 2009, to give creditors and financial institutions more

Ad Loading...

time to develop and implement written identity theft prevention programs.

For entities that have a low risk of identity theft, such as businesses that

know their customers personally, the Commission will soon release a template to

help them comply with the law. Today’s announcement does not affect other

federal agencies’ enforcement of the original November 1, 2008 compliance

Ad Loading...

deadline for institutions subject to their oversight.

“Given the ongoing debate about whether Congress wrote this provision too

broadly, delaying enforcement of the Red Flags Rule will allow industries and

associations to share guidance with their members, provide low-risk entities an

opportunity to use the template in developing their programs, and give Congress

Ad Loading...

time to consider the issue further,” FTC Chairman Jon Leibowitz said.

The Fair and Accurate Credit Transactions Act of 2003 (FACTA) directed

financial regulatory agencies, including the FTC, to promulgate rules requiring

“creditors” and “financial institutions” with covered accounts to implement

programs to identify, detect, and respond to patterns, practices, or specific

Ad Loading...

activities that could indicate identity theft.

FACTA’s definition of “creditor” applies to any entity that regularly

extends or renews credit – or arranges for others to do so – and includes all

entities that regularly permit deferred payments for goods or services.

Accepting credit cards as a form of payment does not, by itself, make an entity

Ad Loading...

a creditor.

Some examples of creditors are finance companies; automobile dealers that

provide or arrange financing; mortgage brokers; utility companies;

telecommunications companies; non-profit and government entities that defer

payment for goods or services; and businesses that provide services and bill

Ad Loading...

later, including many lawyers, doctors, and other professionals. “Financial

institutions” include entities that offer accounts that enable consumers to

write checks or make payments to third parties through other means, such as

other negotiable instruments or telephone transfers.

During outreach efforts last year, the FTC staff learned that some

Ad Loading...

industries and

entities within the agency’s jurisdiction were uncertain about their coverage

under the Red Flags Rule. During this time, FTC staff developed and published

materials to help explain what types of entities are covered, and how they

might develop their identity theft prevention programs. Among these materials

Ad Loading...

were an alert on the Rule’s requirements, www.ftc.gov/bcp/edu/pubs/business/alerts/alt050.shtm,

and a Website with more resources, including a compliance template, to help covered entities design and implement

identity theft prevention programs, www.ftc.gov/redflagsrule.

Topics:F&I

More F&I

Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Ad Loading...
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Ad Loading...
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Ad Loading...
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →