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General Motors Corp. plans to offer $500 in additional rebates on full-size pickup trucks, its most profitable vehicles, to try and stave
off competition from Ford Motor Co. and Nissan Motor Co., said dealers familiar with the company's plans, according to Bloomberg News.
The world's largest automaker will increase to $2,500 the discounts it extends on its Chevrolet Silverado and Avalanche and GMC Sierra pickups, according to the dealers, Bloomberg News said.
GM spokesman Jeff Roegner declined to comment.
Bloomberg News said GM Chief Executive Officer Richard Wagoner is promoting the company's biggest trucks as Ford unveils a redesigned F-150 pickup and Nissan adds its first full-size truck this year.
GM was the first to offer no-interest loans to stimulate demand after the Sept. 11 attacks. Along with cost cuts, the incentives helped
the company quadruple fourth-quarter profit.
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
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For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
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In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
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What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
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How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
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More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
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It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.
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Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
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Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
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