FI showroom red and grey logo
MenuMENU
SearchSEARCH

Joe Verde To Debut Sales Training Guidebook At 2011 NADA

Joe Verde will debut his new book for automotive salespeople, “Earn Over $100,000 Selling Cars – Every Year,” at the 2011 National Automobile Dealers Association (NADA) Convention and Expo.

by Staff
January 27, 2011
2 min to read


ORANGE COUNTY, Calif.– Joe Verde will debut his new book for automotive salespeople, “Earn Over $100,000 Selling Cars – Every Year,” at the 2011 National Automobile Dealers Association (NADA) Convention and Expo in San Francisco from February 5-7. Attendees can pick up a free copy of the book at the company’s booth #3629N.  

Verde is the top sales trainer in the car business and he wrote this book to help new and experienced salespeople earn six figures selling cars. The book will be free throughout February as a way of giving back to the industry he’s been involved with since the early 1970s.

Ad Loading...

The new book is a companion piece to the book Verde published in 2009 for dealers and managers, “A Dealer’s Guide To Recovery & Growth In Today’s Market.”

“I wrote ‘Recovery & Growth’ in 2009 as a way to help dealers and managers plan for long term, continuous growth in the wake of the recession,” he said. “With my new book, I switched my focus to salespeople – 80 percent of who never receive any training before they hit the lot. I wanted to help them develop their daily selling activities so that they can sell more units each month and start earning big pay checks.”

In addition to the free book, NADA attendees will have the opportunity to win a free Apple iPad tablet computer at the company’s booth #3629N. The iPad comes pre-loaded with a variety of Joe Verde training content, including E-book versions of “Recovery And Growth,” and “Earn Over $100,000 Selling Cars – Every Year”, as well as with easy desktop access to JVTN.com, the industry’s first virtual sales training network.

Beginning Feb. 1, 2011, visitors to www.joeverde.com can preorder a free copy (shipping cost not included) directly from the home page. Shipments will begin after the NADA show.

For more information about Joe Verde’s online sales training programs, visit www.jvtn.com or call (800) 445-6217. For information about Joe Verde workshops and training products, visit www.joeverde.com.

More F&I

Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
Ad Loading...
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Ad Loading...
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Ad Loading...
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →