FI showroom red and grey logo
MenuMENU
SearchSEARCH

NADA Selects New President

The national dealer trade group selected Peter K. Welch, president and CEO of the California New Car Dealers Association, as its new president.

by Staff
January 10, 2013
2 min to read


McLEAN, Va. — The National Automobile Dealers Association (NADA) announced this week that Peter K. Welch was selected as its new president. Welch, who will assume his new position on Feb. 1, had served as president and CEO of the California New Car Dealers Association (CNCDA), based in Sacramento.

The appointment was made after a unanimous vote by the NADA Board of Directors during a special meeting in Dallas on Jan. 8. The decision follows an extensive search  following an extensive nationwide search. Welch will become the NADA president officially on Feb. 1.

"Peter will be a great leader at NADA," said Bill Underriner, the NADA chairman and new-car dealer from Billings, Mont. "He has an impressive track record in California, where every day he faced some of the toughest regulatory and legislative issues in the industry. He's a car guy who comes highly recommended, not just from people in California, but also across the nation.”

Welch has managed the CNCDA’s government affairs office, overseeing all legal, legislative and regulatory affairs, since 1990. The association represents the country’s largest state organization for new-car dealers.

"I'm excited and honored to be selected as the next NADA president," said Welch, 59. “The NADA is a well-run organization. I look forward to following in the tradition of strong leadership at NADA. I'm ready to roll up my sleeves and get started.”

Dave Westcott, the NADA vice chairman, said he is looking forward to working with the new president. "Peter Welch is a great selection," said Westcott, a new-car dealer from Burlington, N.C. "He is the right person to help lead our organization as we confront the challenges ahead."

The NADA also announced the following appointment and promotions:

• Joseph L. Cowden, executive vice president, chief operating officer and CFO
• Andrew D. Koblenz, executive vice president of legal and regulatory affairs and general counsel
• David W. Regan, executive vice president of legislative affairs

More F&I

Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Ad Loading...
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Ad Loading...
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →