NADA Selects New President
The national dealer trade group selected Peter K. Welch, president and CEO of the California New Car Dealers Association, as its new president.
McLEAN, Va. — The National Automobile Dealers Association (NADA) announced this week that Peter K. Welch was selected as its new president. Welch, who will assume his new position on Feb. 1, had served as president and CEO of the California New Car Dealers Association (CNCDA), based in Sacramento.
The appointment was made after a unanimous vote by the NADA Board of Directors during a special meeting in Dallas on Jan. 8. The decision follows an extensive search following an extensive nationwide search. Welch will become the NADA president officially on Feb. 1.
"Peter will be a great leader at NADA," said Bill Underriner, the NADA chairman and new-car dealer from Billings, Mont. "He has an impressive track record in California, where every day he faced some of the toughest regulatory and legislative issues in the industry. He's a car guy who comes highly recommended, not just from people in California, but also across the nation.”
Welch has managed the CNCDA’s government affairs office, overseeing all legal, legislative and regulatory affairs, since 1990. The association represents the country’s largest state organization for new-car dealers.
"I'm excited and honored to be selected as the next NADA president," said Welch, 59. “The NADA is a well-run organization. I look forward to following in the tradition of strong leadership at NADA. I'm ready to roll up my sleeves and get started.”
Dave Westcott, the NADA vice chairman, said he is looking forward to working with the new president. "Peter Welch is a great selection," said Westcott, a new-car dealer from Burlington, N.C. "He is the right person to help lead our organization as we confront the challenges ahead."
The NADA also announced the following appointment and promotions:
• Joseph L. Cowden, executive vice president, chief operating officer and CFO
• Andrew D. Koblenz, executive vice president of legal and regulatory affairs and general counsel
• David W. Regan, executive vice president of legislative affairs
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →