Reynolds and Reynolds announced its keynote speaker lineup for the company’s annual Retail Summit: Amplify.

Event guests will experience two keynote sessions designed to dig deep into the current state of retail automotive and its future.

The afternoon keynote session will be spearheaded by several speakers with years of expertise and perspective on the rapidly evolving retail automotive landscape. The panelists are:

• Steve Greenfield, general partner of Automotive Ventures

• Jeff Swickard, dealer principal of Swickard Auto Group

• Howard Tennebaum, president of Keyes Automotive Group

• John Keohane, vice president of Temecula Valley Buick GMC

The quartet of experts will tackle key challenges reshaping the industry and highlight opportunities for dealerships to adapt, innovate and thrive. They’ll share real-world strategies their dealerships are implementing to overcome today’s obstacles and discuss which innovations and trends have them most excited for the future.

“Amplify is about energizing the retail automotive industry and providing a reliable look at where it’s at, as well as where it’s headed,” said Reynolds President and acting CEO Chris Walsh. “These speakers are perfectly aligned to provide dealers with invaluable insight, and we couldn’t be prouder to bring them together to share their knowledge and expertise.”

In addition to the afternoon keynote, the morning session will focus on the future of Reynolds products. The Innovation Roadmap keynote will showcase what the company is doing in technology, including artificial intelligence, in both fixed and variable operations, as well as share what is to come and Reynolds' vision for AI's future.

“At Reynolds, we don’t stop pushing forward. Every day we’re focused on our customers’ success,” Walsh said. “AI is creating new opportunities across the dealership, and what matters most is applying it in ways that drive meaningful outcomes for our customers. At Amplify, attendees will see how we’re helping dealerships use innovation to work smarter, serve their customers better, and build long-term success.”

Reynolds Retail Summit: Amplify 2026 is scheduled for Aug. 10 and Aug. 11 at the Park Hyatt Aviara in Carlsbad, Calif. You can lean more about the event and register here.