FI showroom red and grey logo
MenuMENU
SearchSEARCH

Safe-Guard Opens Calif. Office

Safe-Guard’s new office in Irvine, Calif., will allow the company to grow its training capacity and support West Coast partners in training initiatives through Safe-Guard University.

by Staff
January 14, 2014
1 min to read


ATLANTA, Ga. — Safe-Guard has opened a third office location in Irvine, Calif., to better service clients across the United States and Canada.

With recent growth in the automotive industry, an increased focus from auto dealers on F&I product sales, and desire from consumers for complete and care-free auto protection, demand for F&I products is at an all-time high. Established in 1992, Safe-Guard is headquartered in Atlanta and opened an office in Toronto to service Canadian clients in early 2013.

Ad Loading...

The expansion to Irvine also allows Safe-Guard to grow its training capacity and support West Coast partners in training initiatives through Safe-Guard University. The office includes advanced training facilities and technologies to host corporate, regional and area salespeople. Safe-Guard University and other customized training programs are led by Safe-Guard managers with real-world dealer experience.

 “We’re very excited about the opening of our Irvine office,” said Randy Barkowitz, CEO of Safe-Guard. “Client service is an important part of who we are. Having an office in Irvine will allow us to focus on West Coast partners to help them grow their business and create long-term customers. And having a state-of-the-art facility on the West Coast will help us expand our training capacity in order to continue to propel our client’s business forward.”

The Safe-Guard Irvine office opened in December of 2013.

More F&I

Headshot mockup thumbnail.
F&I•October 1, 2026

Modern Technology Objection Handling

In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.

Read More →
man standing in front of podium
F&I•by Lauren Lawrence•October 1, 2026

Consistency at Scale: Driving F&I Performance

With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.

Read More →
Insurance contract signature page with black inkpen on top
F&I•by Hannah Mitchell•September 22, 2026

Gitty Up on GAP

The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?

Read More →
Ad Loading...
Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Sponsored•September 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&I•September 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
2026 StoneEagle summary
F&I•by Hannah Mitchell•August 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
Ad Loading...
man with white hair and glasses delivering a speech standing next to a podium
F&I•by Lauren Lawrence•August 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Man's hand holding pen over a paper document
F&I•by Justin B. Gasman•August 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Laptop computer, tablet, calculator and notebook on a desk
F&I•by John Tabar•August 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
Ad Loading...
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Finance•by Lauren Lawrence•August 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →