Safe-Guard Opens Calif. Office
Safe-Guard’s new office in Irvine, Calif., will allow the company to grow its training capacity and support West Coast partners in training initiatives through Safe-Guard University.
ATLANTA, Ga. — Safe-Guard has opened a third office location in Irvine, Calif., to better service clients across the United States and Canada.
With recent growth in the automotive industry, an increased focus from auto dealers on F&I product sales, and desire from consumers for complete and care-free auto protection, demand for F&I products is at an all-time high. Established in 1992, Safe-Guard is headquartered in Atlanta and opened an office in Toronto to service Canadian clients in early 2013.
The expansion to Irvine also allows Safe-Guard to grow its training capacity and support West Coast partners in training initiatives through Safe-Guard University. The office includes advanced training facilities and technologies to host corporate, regional and area salespeople. Safe-Guard University and other customized training programs are led by Safe-Guard managers with real-world dealer experience.
“We’re very excited about the opening of our Irvine office,” said Randy Barkowitz, CEO of Safe-Guard. “Client service is an important part of who we are. Having an office in Irvine will allow us to focus on West Coast partners to help them grow their business and create long-term customers. And having a state-of-the-art facility on the West Coast will help us expand our training capacity in order to continue to propel our client’s business forward.”
The Safe-Guard Irvine office opened in December of 2013.
More F&I

Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →