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Proxicom, Inc., an e-business consulting and development company delivering multi-channel solutions to Fortune 500 companies, has announced it has delivered the relaunch of Toyota Motor Sales, USA's Toyota.com and Lexus.com Web sites.
The newly launched sites use the Internet to leverage the Toyota and Lexus brands to inspire strong brand loyalty, provide increased dealer network support and further expand consumer relationships, according to Toyota officials.
As Toyota's e-business partner, Proxicom served as integrator working with Toyota's other service providers including The Cobalt Group and Saatchi & Saatchi and Team One Advertising, Toyota and Lexus brands' advertising agencies respectively, to deliver the sites. The new sites feature simple navigation and easy access to well-structured product, dealer, financing and company information, according to Irv Miller, vice president, Office of the Web, at Toyota Motor Sales, USA.
"Proxicom's e-business and automotive industry expertise along with its strength and experience as a third-party integrator, allows Toyota Motor Sales, USA to leverage Internet technologies that will help us achieve our business goals," Miller said. "In its role as primary developer, we are confident that Proxicom will be with us to facilitate our e-business requirements into the future."
Cobalt, a provider of e-business products and services to the automotive industry, built the dealer locator that allows users to enter their zip code to find the nearest dealer. And Saatchi & Saatchi and Team One Advertising, created the front-end look and feel to enhance brand equity.
"Expanding consumer relationships beyond the vehicle to include financing, insurance, auto repair and service as well as many others is a priority for Toyota," said Steve Sturm, vice president, marketing at Toyota. "Proxicom, along with the team of leading service providers, have delivered two well-structured, easy-to-navigate sites that support these goals and lay the foundation for future Toyota endeavors."
"Toyota is an innovative industry leader that understands leveraging the Internet is integral to expanding its business operations and maximizing involvement with its customers," said Michael Beck, senior vice president for Proxicom's Automotive and Manufacturing practice. "Toyota's decision to work with Proxicom further solidifies our position as a leader in the automotive e-business services category."
About Toyota Motor Sales, USA
Toyota Motor Sales, (TMS) USA is the marketing, sales, distribution and customer service arm of Toyota in America. Toyota is America's fourth largest carmaker and manufactures more than one million cars per year in North America. TMS is a wholly owned subsidiary of Toyota Motor Corporation.
Established in 1957, TMS oversees operations of more than 1400 Toyota, Lexus and Toyota Industrial Equipment dealerships in 49 states. With about 8,500 employees, Toyota Motor Sales and its subsidiaries also are involved in financial and insurance services, distribution logistics, motorsports, R&D and the general aviation and recreational boating industries. The company's main Web site is http://www.toyota.com.
About Proxicom, Inc.
Proxicom, Inc. is an e-business consulting and development company that delivers Internet and wireless solutions for Fortune 500 companies and other global businesses. With its headquarters in Reston, Va., Proxicom has offices in Boston, Chicago, Houston, London, Los Angeles, Madrid, Munich, New York, Paris, Rome, San Francisco, and Sausalito, Calif.
For more information, visit http://www.proxicom.com or call 1-866-PROXICOM.
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