VW Mends Fences Among Lease Customers
The latest quarterly report from Swapalease.com shows incremental gains for the scandal-marred Volkswagen brand.


An increasing number of searches for the Jetta and other Volkswagen models is good news for the German OEM as it recovers from last year’s diesel emissions scandal. Photo courtesy Volkswagen of America Inc.
CINCINNATI, Ohio — The first-quarter lease trends report from Swapalease.com shows that Volkswagen lease search traffic was up 2% compared to the previous quarter, a sign the brand continues to mend fences among people shopping for a lease. Hyundai saw the largest gain in search traffic during the quarter (16%), followed by Subaru (12%).
Among domestic brands, Cadillac saw the biggest jump in the quarter for search traffic (3%), with Buick and GMC both seeing 2%. Chevrolet was down (-4%), as was Ford (-5%) and Chrysler (-7%). For European brands, Audi saw the biggest gain in the quarter at 5%, and BMW saw the largest drop at -6%.
Mercedes-Benz held onto its position as the largest share of overall traffic (10%), with BMW and Lexus each at 9% of overall traffic. Cadillac saw the largest increase in share of traffic, jumping from 4% in the fourth quarter to 7% in the first quarter. Volkswagen, still recovering from its diesel scandal, rose from 2% of traffic in the fourth quarter to 4% in the first quarter.
The average monthly payment on a lease was registered at $436.35 (up by $1 from Q4), with Mercedes-Benz holding the most expensive monthly payment at $704.65. Toyota holds the least expensive monthly payment during the fourth quarter at $348.34.
In the first quarter, men listed their vehicles with an average incentive of $578.13, and women listed with an incentive of $462.44. Incentives overall averaged $677.24, compared to a year ago when incentives registered $662.17.
“There remains plenty of strength in the lease market during the first quarter, and we believe this should persist through the remainder of the year,” said Scot Hall, executive vice president of Swapalease.com. “We are seeing data that suggests people are looking to exit their leases earlier in the life of the lease, which shows a healthy appetite to replace their lease with a different type of vehicle.”
To read the Q1 report in its entirety, click here.
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →