The automotive digital marketing company’s new advertising dashboard is designed to take the guess work out of digital advertising, providing dealers with a holistic view of competitive market data, ad reach, analytics and multi-channel performance.
Dealers don't have to worry about spamming their Facebook fans. That's because News Feed settings are filtering out posts.
Just as dealers anxiously look into ways to promote their brands on Facebook, the social network has its eyes focused on the automotive space as well.
A Virginia court sided with Yelp and consumer review sites last week when it decided to reverse an injunction against a woman who posted negative reviews about her home contractor on Yelp and Angie’s List, another consumer review site.
Dealer review sites, dealer websites and Facebook are the Top 3 most influential digital mediums used by car shoppers, according to Digital Air Strike’s new study.
Kia adjusted its social media message after followers lashed out about the company’s “1Like=1Day Food for 1 Family” slogan.
WaveMetrix found in its third-quarter data that Lexus and Hyundai own the fastest growing Facebook communities.
The captive’s new “The Ultimate Drive” Facebook app allows drivers to discover and share their best routes. It also allows users to earn up to $700 off their first loan or lease payment by simply using the app to reserve test drives.
A new study from Facebook Studio shows that clicks may not be an effective way to measure a brand campaign, especially when the objective is to drive in-store purchases.
The executive responsible for dropping Facebook from the automaker’s ad budget departs after two years as head of GM’s marketing team.
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