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A New Age for Marketing

The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.

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myMobileDealer Launches Consumer-, Dealer-Facing App

myMobileDealer announced the launch of a mobile tool designed to help with the vehicle-buying process and provide a communication link between dealerships and their customers.

QAR Codes Launches Social Vehicle Marketing for Dealers

QAR Codes.com announced the launch of QAR Codes Mobile, leveraging social, mobile and cloud technologies to enhance dealers' relationships with their customers.

Social Media, Mobile App Usage in Dealerships Rising, Auto/Mate Reports

A survey conducted by Auto/Mate Dealership Systems revealed that social media and mobile apps are the two areas receiving the most interest from dealers.

MPi Launches Tool for Fast-Lube Businesses

MPi’s EDGE Express solution is optimized for mobile devices, includes customizable inspection templates and features embedded workflows.

Mobile Tools Migrating Into Sales and F&I Processes

The pace of mobile technology adoption is quickening, and companies are lining up to help dealers transition to a mobile marketplace. Here’s a breakdown of seven solutions that are available now or will be in the near future.

More Consumers Using Mobile Devices to Car Shop, Survey Reveals

A survey from Chrome Systems Inc. revealed that nearly 25 percent of consumers with Internet-enabled mobile devices used their device to research or shop for a car.

Mazda Launches Service-Geared iPhone App

The MyMazda service iPhone app provides customers with personalized service offers, maintenance reminders, factory maintenance schedules and other information about their Mazda.

FordDirect Announces Consumer Texting Service

FordDirect has launched a new mobile service that allows dealers to deliver Ford-branded advertising to their customer’s mobile devices.

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BlueYield, Endorsed Insurance Markets to Offer Auto Refinance Via Smart Phone

BlueYield Inc. announced a partnership with Endorsed Insurance Markets to make auto refinancing available to consumers through their smartphones.

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