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Pinterest Introduces Web Analytics Tool

The site's new tool will allow marketers with a verified website to monitor what users have pinned from their site, as well as what pins have been repinned and clicked on the most by other users.

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Dataium Upgrades Web Reporting Tool

Dataium has upgraded its VisiCogn INSITE, a business intelligence and data reporting application dealers can use to track their websites’ performance and consumer preferences.

In High Demand

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

ADP Digital Marketing Expands Analytics Segment Facilities

ADP Dealer Services and its Digital Marketing group have acquired Autotegrity from Link Ventures and Cogo Labs to expand a facility that’s focused on optimizing the online shopping experience for consumers. Launches New Advertising Services has launched make-based, new-car advertising packages, a new display advertising unit and dedicated specialists to assist dealers with co-op fund compliance.

Response Logix, Digital Air Strike Announce Merger

Response Logix and Digital Air Strike announced a merger of their two companies at this past weekend’s National Automobile Dealers Association Convention. Launches Digital Website Suite announced the launch of Digital Website Suite, an integrated marketing solution that offers tools for video, mobile, enhanced inventory merchandising and management, analytics and reporting.

6 Digital Marketing Tools to Consider

Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider. Launches Advertising Solution announced the launch of Advertising, an integrated automotive advertising solution which pairs paid search and display advertising capabilities with dealers’ inventory and incentives.

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F&I’s Social Link

Social media represents an opportunity for the F&I office to be seen, heard and trusted.