Nearly 75 percent of dealers surveyed by AutoUSA say they will either spend as much as planned or more this year on Internet marketing.
The social media sphere offers great opportunities to market your store, but there are several legal traps inherent to this type of viral marketing. Compliance expert reviews four of them in this digital marketing primer.
It’s been a year since Meade Lexus earned AskPatty.com’s “Seal of Approval,” and the dealer group’s CSI is now approaching 100 percent.
MotiveLogic’s ‘Fixed Ops Marketing Dashboards’ provide dealers with customer and services data to develop and track rooftop-specific marketing.
The acquisition of eCarList will combine DealerTrack’s analytical and vehicle performance reporting tools with eCarList’s inventory management and online marketing solutions.
Polk and DataLogix have extended their exclusive relationship to provide segmentation-based online reach and measurement data via the DLX Audience Platform.
Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., announced the launch of PaymentDriver, a solution offering an online finance payment calculation service for automotive industry portals and Websites.
Consumers who use the Internet to shop for a new vehicle spend an average of 18-19 hours researching new- and used-vehicle purchases, according to the recent Automotive Buyer Influence Study conducted by Polk and AutoTrader.com.
RBM North overcame an undeveloped market and stiff competition to become one of the top-rated high-line dealerships in the greater Atlanta area.
The magazine takes a look inside the world’s largest Lexus dealership to learn how a new approach to F&I, CPO sales and online marketing helped it survive the Great Recession.
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