FORT LAUDERDALE, Fla. — Leads provider AutoUSA reported a 500 percent increase in e-mail and phone leads for dealers since April 2009 from its pay-per-lead inventory listing network, powered by Vast.com. In addition, the number of dealers listing their inventory through the service has been steadily increasing at a rate of 20 percent per month, the company said.
“AutoUSA is experiencing great success and phenomenal growth with its pay-per-lead inventory listing network,” said Mike Shawd, director of sales at AutoUSA. “Vast.com is doing an incredible job exposing dealership inventory to in-market buyers.”
AutoUSA’s inventory listing network currently provides exposure to 15 million unique in-market car shoppers monthly, and is expected to grow to an estimated 20 million buyers by year-end, for a dealer’s used and new inventory listings. Inventory is posted at top automotive sites such as Kelley Blue Book’s The Trusted MarketplaceSM, AOL Autos, CarPerks.com, Overstock.com, AutoMedia.com, CarDomain.com and AutoUSA’s used car website, AutoUSAused.com.
The service also includes a pay-for-performance pricing plan in which dealers only pay for the valid leads they receive each month. When inventory becomes depleted, dealers only pay for leads on available inventory listings.
“Instead of paying per lead for used-car leads, most dealers pay a monthly subscription fee to list their vehicles on a Website. When the inventory shrinks, like what has happened on the other side of the Cash for Clunkers program, the dealer ends up with fewer leads, but still has to pay the subscription fee,” said Phil DuPree, president of AutoUSA. “Our pay-for-performance service eliminates this entire problem.”
Dealers who sign up for AutoUSA inventory network can have their inventory appearing online within a week, with a phone number shown on each listing, allowing consumers to contact the dealer while viewing the listing.
There are no long-term contract commitments, and dealers can opt out of the program at any time with a 30-day notice. AutoUSA also employs a stringent scrubbing process for incoming leads from the vehicle listing network that eliminates duplicates and filters out leads with missing or incorrect contact information, such as phone and email addresses.
“We’ve been using AutoUSA’s vehicle listing network for the past year and the quality of leads is superior to all the other lead providers,” says Suzanne Brief, e-commerce director for Dallas Dodge-Chrysler-Jeep. “I’m in the process of severing relationships with most of my third party providers, and AutoUSA will be one of the few we keep.”
For more information on AutoUSA’s inventory listing network, call (800) 243-9935.