MCLEAN, Va. — The deadline for members of the National Automobile Dealers Association (NADA) and American Truck Dealers (ATD) to participate in the 2013 Dealership Workforce Study has been extended to April 30.

The study, which was launched last year by NADA University in partnership with DeltaTrends, allows dealers to enroll through a secure web-based portal. When the study is completed and analyzed by a Northwood University team, each participating dealer will receive a complimentary individualized report comparing his or her own dealership’s compensation, retention and turnover, and employee benefits data against data aggregated on a regional and national basis.

Participants may also purchase an individualized enhanced report, which further compares their dealership’s data against data for their franchise and state.

“Dealers who took part in the study last year are overwhelmingly telling us that the level of detail offered in these individualized reports is already helping them to improve their workforce management for the long term,” said 2013 NADA Chairman David Westcott.

In addition to the individualized reports, a full Dealership Workforce Study Industry Report will also be provided to all participants at no additional charge. Produced in partnership with Northwood University, the Industry Report vastly improves and expands the association’s former biennial compensation study by capturing, analyzing and tabulating dealership workforce data for every region of the United States.  It provides position-specific data on retention, tenure and turnover, as well as health and retirement benefits and hours of operation.

 “The individualized data gives dealers a much clearer picture of how they’re doing against their competition — and the entire industry — in terms of attracting and retaining top talent,” said A. Loy Todd Jr., president and general counsel of the Nebraska New Car and Truck Dealers Association and outgoing chairman of ATAE.

In addition to workforce data in the Industry Report, the breakouts of nine U.S. regions include a “happiness” index, produced by the Gallup organization, to help develop connections and draw conclusions relative to productivity and economic growth based on a variety of “well-being” factors in each region. 

To participate in the study, visit