SAN FRANCISCO — Car Toys, the consumer electronics specialty retailer, selected izmocars’ innovative accessories sales solution, AddOnAuto (AOA) Digital Dealer Supplier Network, as its digital accessories sales system for its dealer clients.

izmocars and Car Toys are also teaming up to promote a joint web catalog program using the AOA platform, which will offer dealer, OEM, and Car Toys products on one digital catalog.

“We are excited to be working with Car Toys to help bring a larger slice of the $40 billion accessories marketplace to their dealer customers, and to help drive greater efficiencies and revenues for Car Toys,” said izmocars Vice President Sidney Haider.

As part of the partnership, Car Toys will offer its dealer customers AOA’s configurator — an online tool that enables car buyers to virtually add accessories to customize their specific vehicle from a catalog of thousands of parts and accessories options.

In addition, because AOA is able to bring Car Toys and its dealer customers together on one digital platform, coordination of real-time parts updating, pricing, ordering and installation is greatly streamlined.

Sarah Ostby, director of commercial business for Car Toys, added, “AOA’s digital dealer supplier network will enable our dealer clients to promote the right product, at the right time and in the right place in the purchase cycle, while allowing us to further our mission of providing the best quality products and programs in the industry, with the goal of making our clients’ jobs easier by helping them maximize productivity and profit.”