LAKE SUCCESS, N.Y. — Dealertrack Technologies Inc., formerly DealerTrack Holdings Inc., unveiled this week a new brand identity and updated corporate website. Going forward, the company and its solutions will be positioned around a single new brand: Dealertrack Technologies.
After embarking on a multi-year initiative to integrate select software and services from more than 20 acquisitions with its core set of solutions, Dealertrack has taken steps to brand and represent its solutions in a clear and unified way through its website and marketing efforts. The new brand will reinforce consistency and unity across Dealertrack’s comprehensive suite of web-enabled solutions for automotive dealers, lenders, OEMs and third- party retailers.
“Our customers have told us that they’re looking to streamline their technology partner relationships,” said Mark O’Neil, chairman and CEO of Dealertrack Technologies. “This new identity simplifies our brand presentation as the one company, one team, one end-to-end solution partner who can help automotive retailers increase efficiency and profitability by integrating data across various workflows, while enhancing the car buying experience for consumers.”
Dealertrack Technologies’ Canadian subsidiary will also be adopting a similar corporate brand identity beginning next month. Additionally, the company will continue to be listed on the Nasdaq Stock Market under the ticker symbol “TRAK.”