RICHMOND HILL, Ont. — After American Suzuki filed Chapter 11 bankruptcy last November, Suzuki Canada Inc. (SCI) announced it will also discontinue its auto sales. Officials said the company will realign its business operations to focus on the long-term growth of its Motorcycle, ATV and Marine Division in Canada and transition out of the automobile business.
Earlier this year, Suzuki Motor Corp. of Japan confirmed the production and supply of 2014 model-year automobiles to SCI, and this decision will remain in effect. After the release of its 2014 lineup, it will discontinue production of new automobiles for Canada.
On Nov. 5, 2012, American Suzuki Motor Corp. announced its decision to focus its operations on the long-term growth of its Motorcycle, ATV and Marine Divisions, and to discontinue new automobile sales in the continental U.S. Since then, SMC and SCI officials said they have been monitoring market conditions carefully. After reviewing the long-term viability of automotive production for Canada, SMC concluded that it was no longer feasible for it to produce automobiles for distribution and sale in the Canadian market.