McLEAN, Va. — The deadline to participate in the 2013 Dealership Workforce Study has been extended to June 30, the National Automobile Dealers Association and the American Truck Dealers group announced today.

Launched last year by NADA University in partnership with DeltaTrends, the Dealership Workforce Study provides dealerships with individual and aggregated peer data, as well as national and regional data, on compensation and benefits, retention and turnover, work schedules and hours of operation. As a result, participating dealerships are in a better position to effectively manage their hiring and retention practices to gain a competitive edge for long-term growth.  

“As more of our members learn about the wealth of information and level of detail in these reports, they’re telling us they don’t want to be left out,” said Kenneth C. Vance, chairman of NADA’s Dealership Operations Committee and a new-car dealer from Eau Claire, Wis. “We’re responding to their requests by pushing back the deadline so everyone who wants to participate has ample opportunity.”

When the study is completed, participants will receive a complimentary individualized Basic Report comparing their dealership’s workforce data against data aggregated on a regional and national basis. They may also purchase an individualized Enhanced Report, which further compares their dealership’s data against data for their franchise and state.

In addition to the individualized reports, a full Dealership Workforce Study Industry Report will also be provided to all participants at no additional charge. The Industry Report captures, analyzes and tabulates dealership workforce data for every U.S. region. It provides position-specific data on retention, tenure and turnover, as well as health and retirement benefits and hours of operation.

Participation is conducted through a secure web-based portal that can be found at

To further assist, NADA University offers a separate process for single dealership enrollments and for multi-dealer group enrollments.