CHICAGO — Dealer digital retail software provider MAX Digital announced a service partnership with LotVantage. Participating dealers can leverage the full range of LotVantage services, including ad placement on Craigslist, Facebook, eBay and YouTube, with any of the MAX tools for inventory management, digital retailing, or showroom collaboration with MAX Syndication.

“As a dealer, your vendor networks are an important investment in growing your business,” said MAX Digital Executive Vice President, Mike Cavanaugh. “Making it easy for our dealership partners to take advantage of LotVantage services with MAX feeds that are optimized for merchandising was an obvious win.”

Executives noted that competition from nontraditional dealers has never been stronger and making the path to purchase smooth is a mandatory business practice for dealerships to thrive in the coming years. The new partnership was designed to combine MAX Digital’s integrations and retail performance management tools with LotVantage’s social media expertise.

“The success of inventory marketing is dependent on having the right inventory at the right price to grab interest from car shoppers online,” said Jim Jabaay, president of LotVantage. “Our MAX Digital clients have high potential vehicles and the detailed package information and collaborative showroom tools to sell them. That strong inventory foundation has helped our clients have success generating leads socially and closing them in the showroom. It’s been a win-win-win relationship for us, our dealers and MAX.”