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Retail Market Poised for Growth

Stabilized inventory and fatter incentives dovetail with big Fed rate cut to make buying conditions more favorable.

September 19, 2024
Retail Market Poised for Growth

Inventory totaled 2.8 million units at the end of August, translating to a days’ supply of 77, similar to early June levels before June's CDK Global DMS disruption.

Credit:

Pexels/Kelly

1 min to read


Retail auto sales conditions brightened this week as the Federal Reserve lowered interest rates for the first time in four and a half years, vehicle inventory stabilized after the CDK Global DMS disruption, and 2025 models started arriving.

Though new-vehicle prices remain elevated in the wake of pandemic-induced inflation, they did lower slightly in August, while automakers granted higher incentives and consumer incomes grew, said Cox Automotive, which pointed out that Wednesday's interest rate cut of a half point may take a while to trickle down to auto loans.

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Inventory totaled 2.8 million units at the end of August, according to Cox, a little above June levels seen before the dealer management system disruption later that month. That translated to a days’ supply of 77, also similar to early-June volume and easily eclipsing the under-60 level a year earlier.

About a quarter of the inventory is made up of 2025 vehicles, Cox said.

Though the average listing price for new vehicles is at $46,841, more than a third are listed for less than $46,000, according to Cox. Coupled with the average incentive package of 7.2% of the average transaction price, plus the interest rate cut, that could bring long-hesitant buyers to the market.

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