The Internet, leasing and F&I’s true success measurement will be the subjects of three separate workshops slated for Industry Summit 2012. Leading those sessions will be celebrated F&I trainers Ron Reahard, Gerry Gould and George Angus.
United Development Systems’ Gerry Gould visits with an F&I manager to get his dos and don’ts to the proper F&I turnover in this week’s Tip of the Week.
Gerry Gould delves into the most misunderstood way of buying a car: leasing.
The quickest way to reduce the value of your product is to oversell it. United Development Systems’ Gerry Gould provides a tip on how to make sure you’re not out of bullets before the sale even begins.
United Development Systems’ Gerry Gould offers his five ingredients to becoming a successful F&I manager in this week’s Tip of the Week.
United Development Systems’ Gerry Gould shares a cash-conversion technique that employs a voided retail sales installment contract.
Sales are lost every day because of a few words uttered by salespeople and F&I managers. United Development Systems’ Gerry Gould provides a list of words you should avoid at all cost.
The cost to replace car keys is increasing as the technology embedded in them advances. The magazine’s F&I expert offers this primer for selling key replacement programs.
Gerry Gould issues a challenge to F&I managers in his latest Tip of the Week. And, no, he’s not talking about greeting customers in the showroom.
Before you cut that rate to satisfy your customer's request for a lower payment, check out this tip from United Development Systems’ Gerry Gould.
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