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Customer Retention

MediaTrac Adds New Templates to e-Mail Marketing Platform

The marketing technology company has released 130 new e-mail marketing templates for its rewards-based loyalty-and-retention program.

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DMEautomotive Gains GM’s 'Plus Ups' Certification

Five of the company’s marketing programs for sales and service are now eligible for iMR sales matching funds and/or parts advertising funds.

MPi Launches Selling and Retention Tool for Service Departments

MP's WorldClass PORTAL provides a central location for the dealership's customers to view all multi-point inspection information with a click of the mouse.

AULtec Acquires CRM Provider e-autobusiness

Digital marketing solutions provider AULtec Inc. has acquired North Carolina-based e-autobusiness, a company specializing in customer acquisition and retention solutions for automotive retailers.

Auto Retail Leads Other Industries in Customer Service, Study Finds

A study by Maritz Research CEBenchmarks revealed that the auto industry outperforms several other industries when it comes to providing a quality customer service experience.

GM Selects Auto Point as Plus-Up Vendor

Auto Point Inc. was selected by General Motors as a Customer Sales and Service Retention (CSSR) Plus-up Vendor for an important segment of GM customers.

CAR-Research XRM to Unveil New Mobile CRM

CAR-Research XRM’s mobile CRM enables users to update accounts, access sales and service stats, follow up on leads and more from their smartphone.

Hyundai Leads in Customer Retention, J.D. Power Reports

J.D. Power and Associates announced that Hyundai earned the top spot in its 2012 Customer Retention study.

A New Age for Marketing

The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.

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The Sales Enabler

‘Da Man’ explains why shrugging off your dealership’s customer relationship management system could be costing you big bucks.

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