TROY, Mich. — SmartAuction, the remarketing industry’s upstream wholesale auction Website, signed a deal with CenterOne Financial Services LLC to begin listing its off-lease vehicles for sale.
CenterOne, a division of World Omni Financial Corp., handles remarketing for numerous financial organizations and captives, including Southeast Toyota Finance (SETF).
“The addition of CenterOne and SETF to SmartAuction is a very significant step in the ongoing diversification of our auction vehicles,” said SmartAuction Managing Director Mark Newman. “They are established and well-respected fixtures within the world of both automotive finance and account servicing. I expect this initial cooperative effort will mark the beginning of a longer term relationship.”
Adding CenterOne and SETF reflects the continued consignor growth and diversification of vehicles being listed and sold on SmartAuction. In addition to the growing consignor base, SmartAuction is also enjoying a record year with more than 1,900 new dealer registrations. World Omni will integrate SmartAuction into its overall multi-channel remarketing efforts.
“CenterOne and SETF are pleased to be able to include SmartAuction as part of our overall remarketing solution,” said Mike Tiufekchiev, vice president of operations. “SmartAuction provides on-line exposure of our off-lease vehicles to a new buying base.”