SafePoint Dealer Services, a lot management and telematics monitoring solution for automotive dealers, launched several features designed to give dealerships control over communication with customers while increasing monthly service revenue by 10% to 15%.

While Safepoint works to eliminate disruptions to the sale through tracking features like low- battery and fuel, and theft alerts, it recently unveiled a connected-car feature that pushes diagnostic information to the driver to encourage scheduling of service appointments. In this way, SafePoint is opening a crucial line of communication between drivers and their local dealers.

With newly enhanced GPS tracking and monitoring tools, alongside connected-vehicle technology, the company says dealerships can take advantage of the following benefits:

  • A direct communication channel between the dealer and the customer via onboard diagnostic and service scheduling alerts to recapture service appointments
  • 100% visibility across lot inventory for low battery and fuel alerts, reducing wait time for customers and decreasing time to sale
  • A three-click service scheduling process, reducing the dropout rate of lost service appointments by half (industry rates are between 14 and 21 clicks to an appointment.)
  • The ability to manage inventory across multiple lots and thwart stolen vehicles through monitoring, alerts and tracking.
  • Up to $100,000 additional gross per month through resale of SafePoint vehicle safety monitoring, vehicle tracking and recovery, and vehicle health monitoring devices.

“Since installing SafePoint to manage and monitor our lot inventory we’ve generated an additional $80,000 to $100,000 per store, per month in gross profit and have seen a continued increase in booked service appointments,” said Troy Duhon, owner of Premier Automotive Group. “But the biggest benefit of all is the connected car technology and using the diagnostic alerts to recoup our own service customers and bring them back to our bays.”

“We created SafePoint to eliminate as many roadblocks that disrupt the road to sale as we could,” said SafePoint founder Dean Powery. “We monitor lot inventory management issues by providing low fuel and battery alerts, we increase communication with drivers by pushing diagnostic information to them and enabling them to easily schedule an appointment. We bring customers back to the dealership’s own service department and keep the line of communication open between customers and their dealership in order to increase retention. Think of SafePoint as your one stop shop to monitor, track, communicate and retain customers across dealerships.”     


Originally posted on Auto Dealer Today

About the author