KNOXVILLE, Tenn. — BiT Dealership Software,  a developer of marine-focused systems, unveiled BiT Powersports Software, a dealer management software (DMS) program for powersports dealers and service shops.

The system design draws upon BiT’s decades of experience in the dealership systems environment, with a focus on meeting the needs specific to the powersports industry. Like BiT Marine Software, the primary goal of this new powersports DMS is to help optimize dealer operations by focusing on increasing revenue and margins, increasing customer satisfaction levels, maximizing efficiencies, and providing management with the tools, knowledge, and information they need to not only survive the current economic conditions, but to thrive in any market.

“BiT Powersports Software takes the flexible and easy to use features that we developed over the last 25 years with BiT Marine Software and re-orients it for powersports dealers,” says Edward MacFawn, president of BiT Dealership Software Inc. “That same focus on integrating your parts, service and sales departments in a comprehensive yet easy to learn system will provide powersports dealers with a valuable management tool.”

BiT Powersports Software is aimed primarily at ATV, motorcycle, snowmobile, golf car, and lawn equipment dealers, as well as custom builders of golf cars and choppers. The system is priced to provide dealers of any size with an affordable tool that provides a substantial return on investment.