REDWOOD CITY, Calif. — AOL and Dealix Corporation, a division of Cobalt and a leads
provider for dealers and manufacturers, announced Monday that Dealix will power
the price quote feature on AOL Autos.
AOL Autos
receives more than 5.6 million unique visitors each month, according to March
2009 comScore Media Metrix data.
Car shoppers on AOL Autos
can research and compare vehicles, read expert reviews, and get information on vehicle
incentives. Once they decide on a vehicle, Dealix’s Enhanced Lead Platform 2009
presents consumers with a choice of dealers on AOL Autos, and then quickly delivers
consumers’ requests for more information. This enables dealers to launch a fast
response to consumers’ inquiries and deliver a better overall car buying
experience.
“AOL Autos’ expertise in delivering a great online shopping experience
for millions of car buyers, coupled with Dealix’s leading technology and strong
relationship with dealers, creates a great experience for the buyer and boosts
sales for auto dealers,” said Ed Crawford, vice president of strategic planning
and business development for Dealix. “Our research and firsthand experience show
that when you present qualified, local dealers to car buyers and facilitate a
seamless and quick connection between the two, the overall experience is better
for the car buyer and helps the dealer to better match the consumer to their
ideal car.”
“Providing
a superior car buying experience for visitors to AOL Autos is of paramount
importance to us,” said Rudi Thun, general manager, AOL Autos.
“We feel that Dealix has both a large network of participating
dealers who will respond to our audience’s inquiries and the technology to
deliver a fast, efficient process. We look forward to a very successful
collaboration with Dealix.”