PORTLAND, Ore.─General Motors and Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., today unveiled a new awards program honoring top performing U.S. regional and national GM dealers and distributors. 

The inaugural GM Accessories Digital Solutions Dealer and Distributor Awards will recognize individual dealers for outstanding accessories sales and per new unit retail (PNUR) volume, as well as the best use of technology in 2010. The awards will honor regional winners and recognize a national winner in the areas of top in-store process, top sales store and top distributor.

“Accessories are arguably the best way to add profit to every vehicle sold or serviced,” said Philip Fallis, director of operations – emerging technology at Chrome Systems. “GM dealers across the country are increasing their accessories sales and per new unit retail volume using the GM Accessories Digital Solution, powered by Chrome, and we are recognizing their success and the stellar efforts of the distributors with these awards.”

According to Jamie Burnell, national sales manager of accessories for GM, “Since inception, GM dealers using the solution have grown their accessories sales. This year’s award winners are prime examples of how leveraging the digital solutions available to our dealers and distributors can have a positive impact on one’s bottom line.”

The GM Accessories Digital Solution, powered by Chrome, is the only accessories solution endorsed by GM for its dealers and distributors. The solution has one-of-a-kind functionality, including dynamic 360-degree, 3-D visualization for most GM vehicles and a 24-hour turnaround of GM validated parts and pricing.