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web marketing

Dealer.com Acquires EpikOne

Dealer.com, an online marketing solutions provider, has acquired selected assets of EpikOne Inc., a Burlington, Vt.-based digital consultancy. Terms of the transaction were not disclosed.

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ActivEngage Launches ActivDashboard to Track Marketing Metrics

ActivEngage, a provider of live-chat solutions, has launched ActivDashboard, a solution that allows individual dealerships, dealer groups and manufacturers to track all marketing metrics including Website analytics, conversion points, ROI and more, from a single Webpage.

Your Online Reputation

Word of mouth has always been the dealer’s best marketing tool, but the Internet age has changed the rules. Find out what dealers are doing to regain control of their reputations.

Google to Share Results of Car Shopper Behavior Study at NADA Convention

Google will unveil key findings from a study about the online behavior of car shoppers at the 2011 NADA Convention & Expo, which will be held in San Francisco on Feb. 5-7.

AutoTrader.com to Examine New Online Marketing Trends at NADA Convention

AutoTrader.com will present a workshop about online marketing trends at the 2011 NADA Convention & Expo, which will be held in San Francisco on Feb. 5-7.

NADA Convention Workshop to Teach Dealers How to Add Videos to Marketing Mix

A new workshop at the 2011 NADA Convention & Expo in San Francisco will teach dealers how to create and optimize marketing videos to gain visibility on today’s leading search engines.

EasyCare Acquires CoVideo, Offers Dealers Video E-mail Tool

EasyCare recently acquired CoVideo, a technology company that offers a proprietary format for streaming video e-mail. Dealers will be able to use video e-mail to facilitate personalized, effective communications with current and prospective customers.

Four-Step Strategy for Social Media Success

Midlands Honda in Columbia, S.C., is proof that social media can improve a dealership’s bottom line by generating ROI and creating loyal customers.

AutoUpLinkUSA Offers Automated Ad Manager for Classified Listings

AutoUpLinkUSA, a provider of online inventory listing and marketing solutions, has launched the Automated Ad Manager, a fully automated ad management solution that distributes used-vehicle advertising on free classified platforms like Craigslist.

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Provider Exchange Network Launches Website

Provider Exchange Network (PEN), a division of Open Dealer Exchange LLC, has launched an official Website to further serve F&I product providers and automotive dealers nationwide.

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